Portfolio
Jan 6, 2025
NÀBORA
Duration:
8 Years
Role:
8 Years
Core Impact:
8 Years
This project focused on the end-to-end development of a Shopify-based storefront, where I balanced business literacy with technical execution to create a resilient, high-conversion retail experience.
The "Laws of Interaction"
My first thoughts before I started designing were to think of what has been done, what will guide me, and how it will suit the client.
Toxic Gamification
The pressure to compete over impact
Trauma-Informed Design
Replacing high-pressure leaderboards with a Wellness Widget.
Users identified "toxic gamification" as a major deterrent to participation.
The Findings
I treated the design system as a living infrastructure, working "shoulder to shoulder" with the developers to ensure seamless implementation.
Our team focused on delivering "Quick Wins" that built stakeholder trust through clear metrics.
90%
75%