Portfolio
Aug 16, 2024
GreenCircle
Duration:
8 Years
Role:
8 Years
Core Impact:
8 Years
GreenCircle makes environmental impact accessible. With a seamless signup process, live waste tracking, and community-driven events, we empower people to take action.
As a Product Designer on a multidisciplinary team, I contributed to transitioning this project from a fragmented idea into a functional, MVP that balances human-centred empathy with technical scalability.
The "Laws of Interaction"
My first thoughts before I started designing were to think of what has been done, what will guide me, and how it will suit the client.
Toxic Gamification
The pressure to compete over impact
Trauma-Informed Design
Replacing high-pressure leaderboards with a Wellness Widget.
Users identified "toxic gamification" as a major deterrent to participation.
The Findings
I treated the design system as a living infrastructure, working "shoulder to shoulder" with the developers to ensure seamless implementation.
Our team focused on delivering "Quick Wins" that built stakeholder trust through clear metrics.
90%
75%