GreenCircle

Duration:

12 Weeks

Role:

Product Designer (End-to-End)

Core Impact:

90% task completion rate for waste logging.;

75% user satisfaction with impact tracking.

Prototype

GreenCircle is a high-impact digital ecosystem designed to lower the barrier to entry for community-led cleanups. As a Product Designer on a multidisciplinary team, I contributed to transitioning this project from a fragmented idea into a functional MVP that balances human-centred empathy with technical scalability.

Research Thinking: Beyond the Interface

I applied a "Research Thinking" (ReThink) methodology, moving research from a discrete phase to a continuous strategic driver. We conducted 10 deep-dive interviews and a landscape analysis to identify "software archaeology" opportunities within existing environmental tools..

I applied a "Research Thinking" (ReThink) methodology, moving research from a discrete phase to a continuous strategic driver. We conducted 10 deep-dive interviews and a landscape analysis to identify "software archaeology" opportunities within existing environmental tools..

Toxic Gamification

The pressure to compete over impact

Trauma-Informed Design

Replacing high-pressure leaderboards with Achievements.

Users identified "toxic gamification" as a major deterrent to participation.

The Findings

Technical Execution: The "Design-to-Dev" Pipeline

Technical Execution: The
"Design-to-Dev" Pipeline

I treated the design system as a living infrastructure, working "shoulder to shoulder" with the developers to ensure seamless implementation.

I treated the design system as a living infrastructure, working "shoulder to shoulder" with the developers to ensure seamless implementation.

Design System

Measurable Outcomes

Technical Execution: The
"Design-to-Dev" Pipeline

Our team focused on delivering "Quick Wins" that built stakeholder trust through clear metrics.